January 2008
Stryker Corporation National Sales Meetings
- Total Media Group partnering for the 14th consecutive year
Total Media Group wrapped another series of National Sales Meetings for 13 divisions and over 2500 attendees in 3 cities in January and February this year for Stryker Corporation. This is Total Media Group’s 14th consecutive year partnering with Stryker.
TMG provided all production and thematic development, staging and media production, including pre-produced videos, on-site videos, PowerPoint presentation design, collateral and signage for all of the meetings located in Orlando, Florida; Palm Desert, California; and Sarasota, Florida.
At the Gaylord Palms in Orlando, the Med-Surg Group consisted of the Stryker divisions of Surgical, NSE, Navigation, Interventional Pain, Communications, EMS, Endoscopy, Imaging, Medical, and Stryker Canada. In February, Stryker Tech Services returned to the Gaylord for their National Sales Meeting. Each division held its own general sessions, breakout sessions and awards banquets while sharing and modifying a main stage and set each day.
Highlights from the meetings included a spectacular pyrotechnic opening session for Medical, a product launch consisting of the featured product landing onstage amid supporting video, pyrotechnics, and other theatrical effects. TMG also produced several videos in advance of the meetings, and on-site videos ranging from tributes to Stryker employees to humorous sketches capturing the celebration and fun of the meetings.
While the weather in Orlando remained moderate for the meetings, the temperature inside the Gaylord Palms Convention Center was hot. Every night - another celebration, as Stryker sales reps, managers and VIPs took the stage to revel in a successful 2007 sales year and to kick off 2008.
Stryker Spine held their national sales meeting in Palm Desert, California. The meeting themed video “We Ride Together” featured Spine sales reps in a three-part western epic, shot on location in a California Gold Rush town and on a sound stage in New Jersey.
The Western theme emphasized the importance of teamwork, and was carried through the entire meeting. The theme was enthusiastically embraced by all. Stryker Spine’s internal team was able to craft their message around the central motif for their breakouts, off-location events, and internal communications. Participants were treated to a bucking bronco and Will Rogers look-alike within their breakouts which not only enhanced the message delivery but made for some memorable moments.
Stryker Biotech had its National Sales Meeting at the Ritz Carleton in Sarasota, Florida, with the theme of One Team, One Vision. 100 people were in attendance, and enjoyed the mild weather with team building activities on the beach.
The awards banquet opened with a video that was created and produced on-site with participating reps and the executive team from Stryker Biotech. The video highlighted the culture of Biotech, with stories and sound bites, and ended with forward-looking statements to the future. The video received a standing ovation.
Terry Lee and Chris Carleson of Total Media Group Executive Produced the events and videos for Stryker MedSurg Group. Megan McKenna Executive Produced Stryker Spine and Biotech.
