Total Media Group brought its expertise to bear upon the big screens of VMworld 2007. The conference took place in San Francisco's Moscone Center in September 2007, serving as a worldwide summit for computer virtualization. The main hall featured an 80'w x 20'h hi-definition video screen, which Total Media Group created a dynamic panoramic video that opened the conference. This stunning video was also set to live music, creating a truly memorable open to a standing room only crowd. Also featured was an animated loop featuring a full-screen sequence whimsically recreating the line-drawn artwork theming the conference. Total Media Group was contracted by George P. Johnson Company and Christopher Laue.