The next time you're sitting at home watching your favorite TV show, pay special attention to what goes on between the scenes.
The commercials, promos, bumpers, opens, teasers and stingers that air before and after segments are often stunning 20 second works of art full of rich imagery and exciting, sophisticated design.
Once reserved exclusively for agencies with enormous budgets, this type of work is finding its way into all levels of film, video and multimedia production thanks to profound advances in desktop technology. What used to require a dedicated half million-dollar system can now be accomplished or surpassed with powerful but less expensive systems.
The talented people who create these works of moving art are known as broadcast designers.
A broadcast designer possesses a strange hybrid of disciplines that will often combine a traditional design background (print media or the like) with a thorough understanding of the technology and aesthetics of video production.
In addition to broadcast media, corporate video is becoming more and more sophisticated and there is a rapidly growing demand for contemporary, edgy graphic treatments to spice up what was once regarded as a rather stiff medium.
Our on-staff broadcast designer, Stephen Gregory, is renowned in the industry for his creativity and style. Please take look at samples of our work here or call for a demo DVD.